The 2025 Chongqing International Travel Agents Conference (Spring-Summer) Held

Building a Vital Platform for Global Cultural Tourism Exchange and Corporation

As the host of the event, Yuzhong District highlights its unique scenery during the opening ceremony. Known as the birthplace of Chongqing and a famous tourism destination, Yuzhong showcases the very essence of Chongqing as a Mountain City, a River City, and a City that Never Sleeps. It features a beautiful landscape of mountains, rivers, cityscape, bridges, boats, and lights. Landmark attractions like the Liberation Monument and Chaotianmen have gone viral; unique consumption scenarios at riverside walkways, cliff trails, backstreets, bomb shelters, and top floors of skyscrapers are immensely popular; and the city’s image as an “8D Magic City” continues to shine. Next, Yuzhong will continue to enhance its role as a window of opening-up and a reception hall for international visitors in Chongqing.

Zhu Mao, Deputy Director-General of the Chongqing Municipal Commission of Culture and Tourism Development, noted that the event represents a concrete step in implementing the guiding principles from the Central Economic Work Conference, vigorously developing tourism and boosting cultural tourism consumption.

For the first time, Chongqing hosted Travel List National Tourism Industry Conference and National Tourism Product (Chongqing) Purchasing Conference concurrently. This integrated approach combines exhibitions and trade fairs, efficiently aligning government and market, supply and demand, and domestic and international resources. It advances high-quality development of the cultural tourism economy, enhances high-standard cultural tourism supply, and enriches premium travel experiences, thus contributing to the high-level development of Chongqing’s tourism sector.

Unveiling the Poetic Charm and Beauty of Chongqing to the World

Since last year, the rise of “China Travel” has promoted booming inbound tourism to Chengdu and Chongqing. Leveraging profound historical and cultural heritages and the unique local lifestyle of Chengdu and Chongqing, both cities have become favored destinations for overseas visitors. At the opening ceremony, the “Soaring Chengdu-Chongqing: A Twin-City Leap” boutique travel routes were officially launched. Coordinated by the Chongqing Municipal Commission of Culture and Tourism Development, the Port and Logistics Office of the Chongqing Municipal People’s Government, the People’s Government of Yuzhong District, and relevant Sichuan departments, the initiative integrates resources like transportation, tourism, and cuisine while implementing favorable policies such as the 240-hour visa-free transit policy to offer 10 specially curated itineraries along the Bashu Cultural Tourism Corridor—providing more diverse, rich, and targeted options for visitors traveling in Chongqing and Chengdu.

Laila Liu, General Manager of Sinex Rejser (Travel Agency), remarked, “Chongqing’s cultural tourism resources are like a poem—both grand in natural landscapes and warm in its human touch. We look forward to bringing more European tourists to Chongqing to experience its poetic beauty.”

This year’s conference also features an exhibition area where top domestic tourism providers showcase distinctive products and services. These exhibitors engage in in-depth discussions with domestic and international travel agents, resulting in numerous cooperation agreements. During the conference, travel agents visit districts and counties to explore Chongqing’s unique geographic and cultural resources. They plan to integrate these elements into diverse cross-border travel routes in the future. This will not only promote exchanges and cooperation of domestic and international tourism markets but also inject fresh vitality into Chongqing’s cultural tourism industry.

Photo/The Host

By Yang Yan/The World and Chongqing