2025 (Spring) Chongqing Culture and Tourism Promotion in Universities Kicking Off

Bringing the Charm of Chongqing Culture and Tourism Directly to Young Students

Unlike traditional tourism promotion, this event  was carefully planned around core sections such as “scene-based experience + cultural immersion + tourism promotion + international exchange + online interaction.” It built an innovative collaborative model of “tourism as the bridge, schools and enterprises as co-performers, and youth as co-creators.”

The first stop at Chongqing University featured a thoughtfully designed “Mountain City Cultural Salon” experience zone. The on-site setup offered a blend of dynamic and static displays, including a tea art workshop, traditional music theater, and tourism experience. These interactive and immersive scenes were designed to allow young students to deeply experience and appreciate the rich cultural heritage and stunning landscapes of Chongqing.

During the “Cultural Tourism Quiz with Prizes” segment, students participated enthusiastically, winning tickets to top attractions and a variety of gifts. An international student from Myanmar shared, “Through this event, I learned about many beautiful and fun places in Chongqing. The tourism promotion officers dressed in distinctive Tujia and Miao ethnic attires were a visual highlight. After hearing their introductions, I’m really eager to visit Youyang.”

Empowering Young Students to Fully Express Traditional Chinese Culture and Beautiful Landscapes

Li Xiaohui, Associate Dean of the School of Foreign Languages and Cultures, Chongqing University stated that no matter where the students come from—whether from China or any other part of the world—being in Chongqing means they should understand and appreciate Chongqing, which in turn leads to understanding China and telling China’s story well. Young students should be encouraged to fully express traditional Chinese culture and beautiful landscapes, helping the world to understand China and allowing China to contribute to the diversity of the world. This is the mission of our talent cultivation: to enable students to “Think Globally, Act Locally.”

It is reported that series of activities will continue to be carried out at other universities in Chongqing, including Southwest University, Southwest University of Political Science and Law, and the School of Foreign Languages and Cultures, Chongqing University. At the same time, an online campaign titled the “Student Experience Plan” will also be launched. In its first phase, the plan will integrate key scenic resources from districts and counties such as Changshou, Liangping, Zhongxian, Shizhu, and Youyang, offering youth-themed travel routes. University students will be invited to visit these scenic spots, using a multidimensional promotion model of “offline experience + online promotion” to tell the fascinating story of Chongqing to the world.

Moving forward, the event’s organizer—Window for International Exchanges of Chongqing Culture & Tourism (WICT)—will continue to serve as a municipal-level platform for international cultural and tourism services. It will further strengthen resource integration and cooperation between universities and local communities, build a talent pool for cross-cultural tourism promotion, and reserve a diverse range of talents to support Chongqing’s development into a world-renowned tourist destination.

Photo/The Host

By Yang Yan/The World and Chongqing