Wanzhou Rosy Orange NFC Juice: A Bayu Taste Reflecting the Civilizational Exchanges

After the solar term Lichun, Beginning of Spring, the rosy oranges in Wanzhou, Chongqing begin to enter their ripening time. Patches of rosy orange groves undulate along the rise and fall of mountains. The branches are laden with heavy fruits, and the fragrance permeates the air. The fruit farmers are busy picking the “golden fruits”, whose radiant joy of harvest spills out of the orange groves.

At the same time, Chongqing Huachengxing Juice Company (hereinafter Cheerange) in Wanzhou Economic and Technological Development Zone is watching a different busy scene. Trucks of citrus line up in a long row and wait to be unloaded; crushers in the workshop are running at full speed, and the workers are immersed in their work with no stop. Their cup-type juicer can achieve the separation of juice, peel, pulp, seeds and oil in one operation, producing juice with low bitterness, good taste and high quality. This is the Cheerange NFC Orange Juice, a sincere product of Wanzhou’s specialty agriculture, which has been selected as a “2024 Chongqing Foreign Affairs Gift”. The integration of Bayu culture and modern industry has not only given birth to a complete and efficient industrial chain, but also provided a powerful engine for rural revitalization, along with the prospering of Wanzhou rosy orange industry.

A Sincere Tangerine Product Blending Eastern and Western Cultures

The birth of Wanzhou rosy oranges is a blending of Eastern and Western cultures. Each glass of orange juice contains both the genes of Western citrus species and the 4,000-year-old wisdom of citrus cultivation in the land of Bayu.

Wanzhou is located in the citrus-industry advantageous belt in the middle and upper reaches of the Yangtze River. With cold yet frost-free winters, sufficient sunshine and abundant rainfall, it is an ideal place to grow late-maturing citrus. Wanzhou rosy orange is an excellent specimen, originating from the Tarocco Red Orange from Sicily, Italy, which was introduced to Wanzhou in 2004 after cultivation and improvement. Cultivated in the unique climate and soil of the Three Gorges Reservoir area, these oranges present a “rose-red” peel and a delicately sweet flavor, earning them the reputation “Queen of the Orange”.

In Cheerange, the rosy oranges are carefully selected by the digital intelligent sorting line and then undergo cold pressing to release their natural essence. The instant sterilization technology is employed to keep efficiency and nutrients during the course, and the low-temperature canning technology helps prevent oxidation and flavor loss. Then, through the technology of fresh and cold storage and transportation, every drop of orange juice carries the spring sunshine and fragrance from Wanzhou.

“This orange juice is not only a given essence by the nature, but also a witness to the mutual learning of civilizations. The romantic genes from Italy meet the local people’s rough and tough characters at the land of Bayu and achieve the perfect combination in a glass of orange juice.” said Ran Qiwei, the brand director of Cheerange. He introduced that the company has always adhered to the extreme freshness of juice, allowing consumers to taste the most original flavor and nutrition of the fruits.

Since its launch in 2024, Cheerange NFC Orange Juice, with its pure taste and full nutrition, has won the Excellence Award for Product in the Chongqing Agricultural Products Processing Industry Design Competition, and has been selected as one of the twelve 2025 “Spring Festival Delights” High-Quality Gifts of Chongqing Agricultural Products Processing Industry.

This juice has also successively showcased at large exhibitions such as the 6th Western China International Fair of Investment and Trade (WCIFIT), the 7th Shanghai-Supported Districts Specialty Product Trade Fair, the 26th China Agricultural Products Processing Industry Investment and Trade Fair, and the 9th Sichuan Agricultural Expo. It has also attracted attention of merchants from Europe, Southeast Asia and other regions at the International Food and Beverage Expo Lion City 2024 & Asia Pacific Food Expo 2024, and the 2024 Jinju International Agricultural and Food Expo (Korea).

“At the WCIFIT, two European guests spoke highly of our orange juice after a trial drink. We talked comprehensively about the unique features of our oranges and the details of the juicing process.” Ran Qiwei said that when the guests learned how the Tarocco red oranges transformed into Wanzhou rosy oranges, they immediately expressed their hope to purchase our products and sell them in Europe.

Helping the World Fall in Love with China’s Sincerity in Tangerine Products

Facing the opportunities brought by the global development of NFC orange juice market, Cheerange will take sincere actions to explore the international tangerine market. Ran Qiwei disclosed that Cheerange is currently ready to deploy their products in the international market through certain strategies, such as using small-sized sterile bags, adjusting the sweet-sour ratio based on the local market, and especially developing convenient small-packaged products for Asian markets such as South Korea. Through innovation and localization, their products will adapt better to the habits and cultures of customers in different countries. At the same time, in terms of packaging design, the company is considering to skillfully combine Chinese elements such as calligraphy and paper-cutting with the practicality of the packaging; in terms of promotion, it will try to cooperate with overseas catering brands, striking a balance between localizing, integrating and characterizing.

“We define ourselves not only as producers of orange juice, but also disseminators of the Bayu food and drink culture.” said Ran Qiwei, who expressed his ambition to help consumers around the world understand the development and improvement in China’s rural areas and the inclusiveness of the open-minded Bayu culture, through a glass of orange juice.

Nowadays, in Chongqing’s foreign-affair activities, Wanzhou Rosy Orange NFC Juice, by way of its natural flavor, has built a bridge of civilization, allowing the world to experience the rich heritage and vigorous innovation of Bayu cultures through an integrated flavor of sweetness and sourness.