Zhongyi Polygonatum Tea:

A Precious Health-preserving Tea Refined with Ancient Methods

As a precious Chinese medicinal material, polygonatum abounds in active compounds like polysaccharides, saponins, and amino acids. “Zhongyi Township has precious polygonatum resources, providing excellent conditions for developing natural and healthy beverages,” said Wang Xinyue, the head of Chongqing Huaxi Village Polygonatum Beverage Co., Ltd. of Zhongyi Polygonatum Industry Group. 

Crafted with spring water from the Wuling Mountains, Zhongyi Polygonatum Tea is a delicate drink of polygonatum’s essence after the ancient “Nine Cycles of Steaming and Sun-drying” process, complemented by natural ingredients like licorice. To ensure the quality and safety of each can of tea, Wang Xinyue notes, the company strictly oversees all steps: material sourcing, process execution, and quality control. The faint herbal fragrance and natural sweet aftertaste of polygonatum tea make the drinkers feel very comfortable in their throat after drinking.

“Zhongyi Polygonatum Tea is rooted in the traditional health-preserving wisdom of Chinese medicine. With health awareness gaining popularity, consumers have set higher requirements for beverage quality.” Wang Xinyue said that since its launch in 2023, polygonatum tea has become a hit product among consumers and a cultural ambassador at high-profile foreign affairs events. It has become an excellent option for entertaining foreign guests at such events as the thematic presentation on “Stories of CPC—Achievements of Chongqing in Practicing Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era” and the policy promotion conference on 

foreign affairs gift enterprises “Going Global”. It also drew attention at the Seventh Western China International Fair for Investment and Trade.

In March this year, when the Polygonatum Noodle department of Zhongyi Polygonatum Industry Group started the first direct export to Singapore, Zhongyi Polygonatum Tea has also jumped on the wagon of going global, which is an important step of their internationalization. Then in April, it entered the U.S. market.

“Recently, we will also export to ASEAN countries and open a directly-owned Zhongyi Polygonatum Tasting Hall in Japan within this year.” Wang Xinyue said that the company will strengthen cooperation with large foreign enterprises, establish more stable sales channels, and improve brand awareness and market share.

The “Golden” Code of Rural Revitalization

At present, Zhongyi Polygonatum Tea is continuously expanding its sales territory both online and offline. It has entered Chongqing Jiangbei International Airport, Qianjiang Airport, and Changjiahui Duty-Free Shop. The tea is regularly sold in the shops under China Railway Chengdu Group, the Zhongyi Polygonatum Tasting Hall and Zhongyi Polygonatum Noodle Shop located in Yuzhong District, Chongqing.

In addition to tea, Zhongyi Polygonatum Industry Group, relying on rich polygonatum resources, has also successfully developed a series of diversified polygonatum products, including noodles, bird’s nest soup, and wine. Now polygonatum noodles have been exported to 16 countries and regions around the world, including the United States and Italy, and likely expanded to 22 countries and regions within this year.

“Our polygonatum products have successfully joined the ‘new trio’ of foreign affairs gifts, healthy foods, and characteristic tourist souvenirs.” Guo Qirui, the founder of the group, said that it has been proved that Zhongyi can not only plant and manage polygonatum well, they can also sell their products far and well. Nowadays, polygonatum is literally referred to as gold by local villagers, not only because “polygonatum” is similarly pronounced as “gold” in Chinese, but also because polygonatum economically functions as gold, bringing the villagers prosperity.

It is said that the polygonatum planting area of Zhongyi Polygonatum Industry Group reaches 1200 mu (about 80 hectares), involving more than 700 farmer households, which has greatly improved the local employment. Guo Qirui stated that in the future, the group will follow “Healthy China” strategy, enlarge the industrial size, optimize planting techniques, improve the industrial chain, and develop more new polygonatum products. At the same time, it will continue to explore international markets, accelerate the brand’s internationalization, and let the “gold” bred by this land benefit more people.